Zara fell in love with our innovative and conceptual approach of mapping projections on their clothes. This technique allows us to visually represent ideas, concepts, and relationships through graphic design, creating unique and creative visuals and films for their Summer Collection 2023.

Our videos and campaigns seamlessly integrate with the brand's contemporary DNA, featuring unconventional scenarios. The Zara SS23 Collection is showcased in a magical, animated, and whimsical manner.

Zara was started in 1975 in Galicia, Spain. They initially called it 'Zorba' after the classic 1964 film Zorba the Greek, but after learning there was a bar with the same name two blocks away, rearranged the letters to read 'Zara'. It is believed the extra 'a' came from an additional set of letters that had been made for the company.

The campaign was developed for digital billboards, focusing on designing visually compelling and colorful advertisements. Creating an effective campaign involves crafting dynamic visuals that capture attention and engage viewers. Interacting with graphic elements can encompass various actions or activities involving visual design, digital media, or physical objects, enhancing the overall impact of the campaign.

client
zara
scope
art direction
design graphic
creative research
film
Zara fell in love with our innovative and conceptual approach of mapping projections on their clothes. This technique allows us to visually represent ideas, concepts, and relationships through graphic design, creating unique and creative visuals and films for their Summer Collection 2023.