Do something “never done before” with our iconic shoe, the Air Jordan 1 (AJ1) they said!

Mapping is a fascinating and creative way to highlight unique features, histories and characteristics, as well as convey broader concepts related to fashion and style.

The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory.

The irrational urge to share something arises from its emotional impact, compelling us to seek connection or validation by spreading the experience.

This instinct drives viral sharing, bypassing logic and sparking emotional connections across digital networks.

client
Nike, Inc.
scope
art direction
design graphic
mapping
film / motion
Do something “never done before” with our iconic shoe, the Air Jordan 1 (AJ1) they said! Mapping is a fascinating and creative way to highlight unique features, histories and characteristics, as well as convey broader concepts related to fashion and style.