We drew inspiration from the existing typographic base,
the Helvetica font, created in 1957 by Max Miedinger.

Building upon this heritage, a new logotype was crafted in the
same linear spirit. Simple yet impactful, it mirrors the
laboratory's ambition for decades to come.

La Prairie is a globally renowned brand for its unique and cutting-edge skincare. Its origins trace back to the Clinique La Prairie in Montreux, Switzerland, in 1931, a pioneer in anti-aging cellular therapy at the time.

The Swiss Luxury Skincare House takes inspiration from its heritage to reimagine its iconic logo – untouched since 1978 – strengthening the House's Swiss identity and roots.

client
la prairie
scope
identity
typography
branding
creative consultancy
We drew inspiration from the existing typographic base, the Helvetica font, created in 1957 by Max Miedinger. Building upon this heritage, a new logotype was crafted in the same linear spirit. Simple yet impactful, it mirrors the laboratory's ambition for decades to come.