Our mission was to rejuvenate the ‘Prix à l’innovation du Canton de Fribourg,’ established in 1990, to reflect its significance and align with the region's bilingual heritage. We completed the rebranding project for our clients and co-organizers, Promotion Economique du Canton de Fribourg and Banque Cantonale de Fribourg.

Our proposal included renaming the award to 'Prix IFF, Innovation Fribourg Freiburg' (or simply Prix IFF). This new name is both impactful and memorable, acknowledging the canton’s bilingual status while enhancing the award's visibility.

Launched in 1991 by the Economic Promotion of the Canton of Fribourg, the IFF Prize is awarded every two years, rewarding companies that have bet on innovation and thus on the future.

The updated identity emphasizes the forward-thinking nature of the award and enhances its credibility to match the esteemed nature of the event. Our comprehensive rebranding strategy included designing a new website, logo, TV spots, invitations, print and digital advertisements, and social media content, ensuring a cohesive and fresh look across all platforms.

client
IFF - INNOVATION FRIBOURG FREIBURG
scope
identity
motion
digital
Our mission was to rejuvenate the ‘Prix à l’innovation du Canton de Fribourg,’ established in 1990, to reflect its significance and align with the region's bilingual heritage. We completed the rebranding project for our clients and co-organizers, Promotion Economique du Canton de Fribourg and Banque Cantonale de Fribourg.